Rita João (b. 1978) and Pedro Ferreira (b. 1978) studied Architecture of Design at the Faculty of Architecture, Universidade Técnica de Lisboa. As Erasmus students they went to TU Delft and Politecnico de Milano, respectively. In 2002 they went to Fabrica – the research and communication center of Benetton group. After one year in the 3D design department they became project managers for different multinational companies and in 2004 they become coordinators of the department.

Rita and Pedro returned to Lisbon in 2005 and, under the name Pedrita, they have since developed multidisciplinary projects with national and international collaborators and clients, such as TAP Portugal, Ordem dos Arquitectos, Camper, EXD, Movélpartes/Sonae Indústria, Central de Cervejas/Água de Luso and Amop. In collaboration with other creative parties, they organize and promote two platforms for discussion of creative thinking: Freespeech, since June 2006 and Pecha Kucha Night Lisbon, since May 2007. Together with Frederico Duarte, they developed the project “Fabrico Próprio, O Design da Pastelaria Semi-Industrial Portuguesa”.